I turn complex workflows into working systems.
I design, build and run practical digital systems that connect customers, commerce and day-to-day operations. From websites and B2B approvals to workshop production, inventory and compliance, I take work from business need through implementation, testing and everyday use.
Built by me.
Used in practice.
My work spans live digital channels, systems used by staff and hands-on commercial operations. These are the scale and delivery milestones behind that experience.
Current ownership
Commercial websites
Catalogue operations
Workshop system in use
Paper to digital
Independent eCommerce · 2020–2023
Earlier team coordination
From business need to daily operations.
I combine systems thinking with practical delivery and the operational experience to understand what users need. AI-assisted development and automation help me build and improve workflows, with human verification of outputs.
Digital Operations & eCommerce
Build and manage commercial websites, product catalogues and customer journeys. Connect the online experience with enquiries, orders, invoices, stock preparation and delivery coordination.
Systems Design & Automation
Translate business and user needs into forms, data structures, approval paths and connected systems. Build B2B, workshop, inventory and compliance workflows, then test and improve them in use.
Analytics & Continuous Improvement
Use website data, customer feedback and operational reporting to diagnose issues and guide changes. Resolved a sitewide noindex issue affecting commercial pages; validate updates before rollout.
Content, Rollout & Training
Create product copy, images, video and campaign updates. Coordinate requirements, prepare practical instructions and train colleagues so new systems become part of everyday work.
Practical systems.
Real business use.
Selected work I have designed, built and now manage — spanning the customer journey, operational delivery and staff workflows.
Bilingual workshop & production system
Designed, built and now manage a system covering attendance, work records, board and pallet output, materials, training, health and safety, shortages and machine issues.
Trade accounts, connected
Built an application-to-approval journey covering business details, review, e-signatures, credit setup, WooCommerce account creation and HubSpot handoff.
Orders through to dispatch
Designed and built a separate system for customer orders, stock status, raw-material and courier POs, dispatch, delivery scheduling and transport coordination.
TF compliance, digitised
Built and manage a Supabase-backed MPI Transitional Facility compliance system for ETERA’s ATF-licensed site, replacing a fully paper-based process.
Five websites. Practical commerce.
Delivered five commercial website projects across WordPress/WooCommerce and Shopify. Built and manage ETERA and Aubricks websites, supporting product enquiries, trade accounts and campaigns.
Better tools for product decisions
Created product comparison and quantity-calculation tools and a brick visualiser. Also developed an AI-assisted quantity takeoff tool as a prototype.
I understand the work behind the workflow.
Digital Operations Manager
Own digital operations across ETERA and Aubricks, including websites, eCommerce, CRM, workshop and operational systems. Combine system delivery with hands-on order, purchasing, stock and dispatch work.
Digital Media Marketing & Editor
Managed website and social content from planning and writing through editing and publishing; coordinated client promotions, advertising creative and delivery timelines.
Online Group-Buying Store Operator
Built and ran 10 group-buying stores serving communities of 400–500 members. Managed product selection, promotions, customers, orders and fulfilment, generating more than RMB 7.2 million in sales.
Editor & Multimedia Digital Specialist
Planned website and social campaigns, product promotions and multimedia content; coordinated a 20-person editorial and production team across schedules, workflows, training and quality.
Business understanding.
Technical delivery.
I choose tools around the workflow, the users and the information they need. My implementation work includes access controls, privacy checks, QA and human verification of AI-assisted outputs.
Make complex work work better.
For digital operations, business systems, eCommerce and workflow improvement opportunities — bringing business understanding, hands-on implementation and experience running the work.